bring the loyal woman back to radio		behold the mind of a grown-up woman listening to music
At the end of 2007, Women are less than 30% of the Radio Audience. Why? BOREDOM! The tighter your Playlist, the sooner a Woman tunes out.  period. A Woman wants to be surprised.  period. True, Men do prefer the familiar: a "well-researched" and predictable ("consistant") Playlist is "safe" for Males who need confidence when they sing along or play air guitar. Background soundtracks are boring. WHAT A WOMAN WANTS MYSTERY. INTIMACY. SENSUALITY. IMPORTANT NOTE TO MALE EXECS IN MEDIA AND MARKETING Do not make the lazy mistake of sloppy synonyms. Don't think dirty. You can't help it. You're a Man, right? Your mind triggers manly thoughts when you hear such feminine words. Stop it. This is a new MARKETING vocabulary: MYSTERY does NOT mean "chaos". It means Chaos Mangement. Structured stimulation of curiosity and imagination. INTIMACY does NOT mean "naughty". It means personal. Human. It means "one-to-one" - NOT "one-to-many". Radio Intimacy means a LIVE! DJ. SENSUALITY does NOT mean "sex". It means smooth, sublime, and subtle thrills. It means warm relaxed tension. The most sensual surpise Radio can deliver is the unblemished segue. This is not a new marketing theory. Fact is:  Saachi&Saachi has signed more new Clients than their next two competitors combined using this pitch! EXAMINE THIS PROVEN STRATEGY FROM SAATCHI&SAATCHI AT:  <LOVEMARKS.COM>		TRUTHS ABOUT WOMEN Over 54% of the U.S. Population Control 72% of our National wealth Make 80% of daily purchasing decisions Make 74% of all Big Ticket purchases Any Broadcaster or Sponsor who wishes to reach this audience, please raise your hand.   WOMEN-OWNED BUSINESSES In 2003, one in every 11 adult women owns a business. Women-owned 6.4 million businesses in l992; 7.9 million firms in 1998.  10.4 mil in 2006, employing more than 12.8 million people, and generating $1.9 trillion in sales. accounting for two in five (41%) of all privately-held businesses in the country. (U.S. Census) For the past two decades, majority women-owned firms have continued to grow at around two times the rate of all firms (42% vs. 24%). Longevity - 71% of women-owned firms in l991 were still in business 3 years later (compared to 64% of all U.S. firms) Employ one out of every seven U.S. workers Employment rose by more than 100 percent from l987-l992, compared to a 38 percent increase in employment by all firms. In women-owned companies with 100 or more workers, employment increased by 158 percent--more than double the rate for all U.S. firms of similar size Employment growth exceeds the national average in nearly every region of the country and in nearly every major industry Globalization - As of l992, 13 percent of women-owned firms were involved in international trade (the same rate as all U.S. business owners) TEechnology - The vast majority (83%) of women business owners are personally involved in selecting and purchasing technology for their businesses. Consensus - Women and men business owners have different management styles. Women emphasize relationship building as well as fact gathering and are more likely to consult with experts, employees, and fellow business owners. GET THE LATEST NUMBERS FROM <THE CENTER FOR WOMEN'S BUSINESS RESEARCH> MYSTERY + SENSUALITY A GOOD SEGUE IS A SMOOOOOOTH SURPRISE!
I, Marc Arno, Media Relic, can should and shall bring Women back to Radio. My previous two Major Market radio shows were innovative and downright legendary, distinguished by two factors: 1) I picked all my own music; and 2) both drew 68% Women. I can produce the same results for you.
WHAT OH WHAT  SHALL YOU DO NOW? VIEW TRIPLE-M FORMATICS REVIEW SAMPLE PLAYLIST READ THE TRIPLE-M FAQ   BACK TO TOP ABOUT WOMEN ABOUT MARC C O N T A C T    I N F O R M A T I O N

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