from The Strategy Store

storyline:
In their '97-'98 blockbuster [MAXHAB I],
Maxwell House and Habitat for Humanity
built 100 Home in 100 Weeks.
[Box Office]

In this cutting-edge sequel, we return
to those 100 homes, wire them up with
100 [Gateway] Computers in a Network,
train and bootstrap those 100 Families
into the 21st Century—while the whole
world watches!

synergies:
  • MaxHab combo Website [1997-2003]
  • [Gateway] Mobile Retail/Classrooms
  • Radio One Community eCommerce
  • Public-Private Grants magnet
  • "Philip Morris Cares" Showcase
  • BrandCasting: TV Series on oxygen
    [sequel to "Oprah Goes On-Line"]
  • Produced on BrandCaster Mobile Studio
project:   leverage legacy promo dollars
in a cause-driven PR Campaign

title:  

"Habitat For Economy"
MAXHAB II - the sequel

starring:  

Ann Fudge [Maxwell House]
Cathy Hughes [Radio One]
Cheryl Mills [oxygen/politics]
Oprah Winfrey [God in a dress]

producers:  

AOL/oxygen
[Gateway] Computers
[Home Depot] Builders
Habitat For Humanity

director: 

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