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maxhab II - the sequel love letter to ann fudge DEAR   ANN, You do not know me. In 1997, I built (what there was of) the Maxwell-Habitat Website. It was never finished. Should be. Now more than ever before. Here's why: Leverage old dollars to grow a new Campaign days of future past Everything happens when it's supposed to. I have one very pragmatic proposal: revisit those 100 Families. Interview them for Real Life Success Stories to post on a "MaxHab Memorial Website". Very simple. VERY frugal. Pays for itself with one new TV spot in the strategic Philip Morris Cares Campaign. The End.... ...or just The Beginning? what if....? What if  you offer each of the 100 Families a computer? plus a broadband network in a Virtual Support Group [maxhab.org]? plus free individual training? plus an Entrepreneural eCommerce Bootstrap opportunity? Virtual Sweat Equity— all for free, for all the world to see? What if  Cathy Hughes [Radio One] provided Local Radio/Web to keep each Community aware of [and involved in] this groundbreaking Lifestyle Experiment? plus growing an Urban eCommerce Web? what if....? What if  Gateway donates the computers? plus the Training [using a fleet of Retailer Learning Labs from your old MaxHab ally Bob Lewis at Measured Marketing]? What if  Oprah Winfrey touts it as regular Spirit segments on her TV Show? plus she contracts to air a TV Series on her oxygen cable network [produced using a fleet of BrandCaster Mobile Studios from your old MaxHab allies [me—Marc Arno], Von January, and Measured Marketing]?   3 media +2 Brands   1 Cause Oprah. Cathy. Ann....hmmmm. Now THAT's a Trinity to scare more than just boyz from the 'hood! teach a man to fish.... Maximize a new minimal Web Tribute to the thousands who made the old "Build 100" campaign such a profound success? Or shall we sit eye-to-eye, speak Vision-to- Vision, and wax nostalgic about the future? Let us brainstorm other Public Services— that make a Profit! And let us negotiate for a genuine WIN:WIN "Habitat For Economy" Campaign Strategy that Makes A Difference! Respectfully yours, Marc Arno Information Architect CONTACT R&D Atlanta   [noon-midnite] 770.439.4131 You already know the power of Mobile Marketing. The strength in Cause-driven Campaigns. You already have Relationships with Habitat and Oprah. Ms Hughes, too? warm-hearted cold-blooded cause-driven machiavellian marketing top