Dear Halsey,
July 4th, 1999
I'm such an admirer of your work, I openly suggest
Turner or Diller should buy your outstanding shares.
It's none of my business. But I wish it were....

There's a lot to be said against the old curmudgeon,
but he IS The Underdog among Media Moguls. And he
WAS a pioneer of Home Shopping. FORTUNE suggested
all you need to do now is build the C-NET Brand.
Diller could do that for you better than most mortals.
So can I....
Today, I'm a freak: a 51-year-old Webmaster.
All that means is I speak your language. And
I don't have to explain "Under Contruction".

It is only my unique history that might
make you believe this irreverent Proposal
is worth your most serious consideration.

 
I said - No Publicity! My Card
Profile
History
Dream
Once Upon A Time
I was a building block in San Francisco's profound,
utterly idealistic Cultural rEvolution of the '60's.
That's why I love the Spirit of the 'Net. That's why
I am a Marketable Relic - for the right CEO.

I am about to offer you a useful Gift.
It could become the definitive definition
of the Internet Target Market. Whoever
defines the Market - wins the Market.
Take it.


Not a real Businessman....
but I can play one in your Boardroom.



I'm an Outlaw. a Ronin. a Dirty Old Hippie.
Politically Incorrect. A Fool who does not know
what I'm
not supposed to say. But how much
charisma do you expect from a Librarian?


[Stealth Relationship encouraged]

Pop some corn and click me all over -
a virgin forest you must explore
one tree at a time. You will get lost in here.

Keep a sharp eye for ideas worth stealing
for your speechifying. Keep the other eye
open for Odd Job Offers [telecommute].

But...
this is really addressed to your Third Eye.
To your gut instincts. Artist-to-Artist.

I believe you and I share a vision of 2005 AD.
But we will not make Beautiful Bizness together
unless this Project becomes your Pet Project.
You and me, dude. No Committees allowed.

Support The Arts - I get a kickback.

Things I hope you'll jot down....  
on the back of a Brand Name Airline ticket

1.  

BROADBAND CONTENT
fogBound? Cheap enough for Snap Broadband?

5.  

BRANDCASTING COUP
Steal Oprah from AOL?

2.  

BUSINESS-TO-BUSINESS SALES
Sell Bandcaster Studios to all 500 Channels?
Save money on future C-NET Productions, too.

6.  

THE FOOL ON THE HILL
Out-of-the-box? Or just too far out?

3.  

MAY THE FORCE BE FEMALE
Will the 501 Web Ring inspire
C-NET's distaff Staff?

7.  

NO BIZ LIKE SHOWBIZ
A frivolous risk? Why not go all the way?

4.  

DEEP POCKETS
Levi's is a toll-free stroll from your office.
PLUS our Money-Back Guarantee?

8.  

KISMET?
I am an Undiscovered Ruin.
You are an Anthropologist.
Where's the telephone?      


I propose to give C-NET ownership of
the San Francisco Legend and Mystique.


Respectfully,
in my fashion.
marc arno


770.439.4131

Copyright © 1999 The M-SPAN Project